→ Business English →学習を始める /ダウンロードMP3フラッシュカード

質問		答え
Combines all of its marketing goals into one plan A company’s plan that identifies how it will use matketing to achive its goals 学び始める		Marketing strategy
Describes activitIes involved in achieving specigic marketing objectives within a set timeframe A formal, written document that directs a company’s activities for a specific period of time 学び始める		Marketing plan
Actions used by a company which are usually known as 4Ps: product, price, place, promotion The combination of actions a company uses when selling a product or service. These are often described as four Ps(product, price, place, promotion) 学び始める		Marketing mix
Adjuating market strategies when entering foreign markets The process of changing to suit a different market 学び始める		Market adaptation
Dividing the market into groups of buyers with the same needs A process of dividing a market into meaningful, relatively similar, and identifiable segments or groups 学び始める		Market segmentation
a process in which a product or brand becomes bought, used, or known by more and more people Company growth by increasing sales of current products to current market segments without changing the product 学び始める		Market penetration
Not obvious way to promote products by placing it in film or television program A strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, etc. 学び始める		Product placement
Collection of all the products or services offered by a company All the products a company has available for customers at any one time 学び始める		Product portfolio
Characteristics of your product that describes its appearance components and capabilities A basic, physical, or extended attribute of a product or purchase 学び始める		Product feature
Description of a customer or set of customers that includes buying patterns, creditworthiness and purchase history A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence 学び始める		Customer profile
The clients to whom a business sells products and services The group of customers a business sells its products to 学び始める		Customer base
Ability of a company or product to retain its customers over some specifird period The practice of keeping customers by building long-term relationships 学び始める		Customer retention
Shaping brand among customers in the way that they will remember it more than others A branding stratedy in which marketers create a certain image or impression of a brand as compared to those of competitor’s brands 学び始める		Brand positioning
Visible elements of a brand (colors, design, logotype, name, symbol) that togerher create the brand in customers mind The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in customers’ minds 学び始める		Brand identity
Launching a new product by using an existing brand name on a new product in a different category Extending an existing brand name to new product categories 学び始める		Brand extansion
A programme of activities over a period of time with the aim of persuading(przekonać) the public to buy a product 学び始める		New advertising campaign
The person who has the higheat position in a company 学び始める		Chief executive
The makers of clothes, shoes etc. in new and changing styles 学び始める		Fashion producer
The organisation that makes expensive things bought for comfort and pleasure, not for basic needs 学び始める		luxury-goods company
Possibility for future development and expansion 学び始める		Growth potential
1. Able to talk and express yourself clearly. 2. Logical and well organized; easy to understand and clear 1. Zrozumiały 2. Logiczny / Spójny 学び始める		Coherent
Able to express thoughts and feelings easily and clearly, or showing this quality Jasno wysławiający się / Elokwentny 学び始める		Articulate
Able to persuade somebody to do or believe something Przekonujący 学び始める		Persuasive
Able to speak read or write a language especially a foreign language, easily and well Biegły, Płynny 学び始める		Fluent
Able to use language and express your opinions well, especially when you are speaking in public Elokwentny, Wygadany 学び始める		Eloquent
A business company owned or controlled by another company Filia, Oddział 学び始める		Subsidiary
Expressed clearly and in a few words Konkretny, Zwięzły 学び始める		Succint
Hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do Niechętny 学び始める		Reluctant
Important client Kluczowi klienci 学び始める		Key account
Information about how much things cost Cennik 学び始める		Price list
A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sales of their products Targi 学び始める		Trade fair
A lively and confident person who enjoys being with other people Ekstrawertyczny, Otwarty, Towarzyski 学び始める		Extrovert
Main office Siedziba 学び始める		Headquaters / Head office
Not available in shop Nie mieć na stanie 学び始める		Out of stock
Not clear Niejasny, Niewyraźny, Mało precyzyjny 学び始める		Vague
Not large, strong or improtant enough for a particular purpose Niedostateczny 学び始める		Insufficient
Stop giving or offering something to somebody Wycofać z rynku 学び始める		Withdrawn from the market
The person with the most important position in a company Prezes 学び始める		CEO
The quality of doing something well with no waste of time or money Wydajność, Skuteczność 学び始める		Efficiency
Reacting quickly and in a positive way Żywo reagujący 学び始める		Responsive
Slow or unwilling to show a feelings or express opinions Powściągliwy 学び始める		Reserved
Slow to speak or act because you feel uncertain, embarrassed or unwilling Niezdecydowany 学び始める		Hesitant
To arrange to have an order Złożyć zamówienie 学び始める		Place an order
To be unable to pay what you owe, and having had control of your financial matters given, by a law court, to a person who sells your prooerty to pay your debts Zbankrutować 学び始める		To go bankrupt
To make a serious promise or decision Przysięgać 学び始める		Vowed to
To make cartain that something is done or happens Zapewnić, Upewnić się, Dopilnować 学び始める		To ensure
To make it possible for somebody to do something Umożliwić 学び始める		Enable
To make something clearer or easier to understand Wyjaśnić 学び始める		Clarify
To miss a point in time by which something must be done Nie dotrzymać terminu 学び始める		Miss deadline
To officially choose someone for a job Mianować 学び始める		Appoint
To send on Przekazać, Przekierować, Przesłać 学び始める		Forward
To talk about somebody/something in a confused way, especially for a long time Rozwodzić się nad czymś, Przynudzać 学び始める		Ramble
To upset or insult sb Obrazić kogoś 学び始める		Cause offence
Unable to relax or express your feelings inna natural way Skrępowany 学び始める		Inhabited
Very long and confused Rozwlekły, Chaotyczny 学び始める		Rambling
With your attention directed to what you want to do; with very clear aims Skupiony, Skoncentrowany 学び始める		Focused
A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition 学び始める		Competitive adventage
One who competes or is a rival of another business enterprise Konkurent 学び始める		Competitor
A person or organization that helps another organization sell its goods and servuces to customers Dystrybutor 学び始める		Distributor
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions 学び始める		Focus group
A small amount of a product which you are given to try or taste Darmowa próbka 学び始める		Free sample
Possibility for future development and expansion Potencjał wzrostu 学び始める		Growth potential
Countries with cheap labor 学び始める		Low-cost countries
Goods that were not necessery to support life; made life more enjoyable Dobra luksusowe 学び始める		Luxury-goods
A group of buyers and sellers of particular good or service Rynek 学び始める		Market
A relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs Nisza rynkowa 学び始める		Market niche
The activity of gathering information about customers’ needs and preferences Badanie rynku 学び始める		Market reaserch
Unprocessed natural products used in production 学び始める		Raw materials
An intermediary who sells to customers Pośrednik 学び始める		Retailer
One of the smaller groups or amounts that a larger group or amount can be divided into 学び始める		Segment
A company’s most important products Najważniejszy produkt 学び始める		Signature products
A type of situation analysis in which political, economic, sociological and technological factors are examined to chart an organization’s long-term plans 学び始める		Step
A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats 学び始める		Swot
To form the total of something 学び始める		To account for
To adjust or change to suit conditions Dostosować się 学び始める		To adapt
To make something become international 学び始める		To internationalise
To introduce a new product 学び始める		To launch a product
To advertise and offer goods for sale Handlować 学び始める		To market
Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress this in their marketing 学び始める		Unique selling point
A real-time event transmitted over the internet Transmisja internetowa 学び始める		Webcast
A marketing intermediary that sells to other organizations Hurtownik 学び始める		Wholesaler
To give the main facts in a short, clear way Powiedzieć coś w paru słowach 学び始める		To put it in a nutshell
To talk about the most important thing Mówić do rzeczy 学び始める		To get straight to the point
To hear about sth because the information has been passed from one person to another innconversation Dowiedzieć się o czymś pocztą pantoflową 学び始める		To hear it on the grapevine
To give the latest information Objaśnić komuś sytuację 学び始める		To put someone in the picture
To not underatand something Źle coś zrozumieć /zimterpretować 学び始める		To get the wrong end of stick
To share similar opinions and ideas Nadawać na tych samych falach 学び始める		To be on the same wavelenght
To fail to understand anything Nie móc się połapać, nie móc się zrozumieć 学び始める		Can’t make head nor tail of it
To not understand someone Nie dogadywać się, mówić o dwóch zupełnie różnych rzeczach 学び始める		To talk at cross
To delay talking about something Owijać w bawełnę 学び始める		To beat about the bush
To be told sth by someone who has direct knowledge of it Dowiedzieć się o czymś z pierwszej ręki/ z pewnego źródła 学び始める		To get it streight from the horse’s mouth
To try to communicate with an unresponsive person Mówić jak do ściany, Rozmawiać z kimś kto nie słucha 学び始める		To be like talking to a brick wall
To include someone in group communication 学び始める		To keep someone in the loop
To make stronger Cementować 学び始める		To cement
To nurture Kultywować 学び始める		To cultivate
To support or praise Sprzyjać 学び始める		Encourage
To stimulate, promote, encourage Pielęgnować 学び始める		Foster relations
To keep Utrzymać 学び始める		Maintain
To repair Odbudować 学び始める		Restore relations
To start again Wznowić 学び始める		Resume relations
To reinforce Wzmocnić 学び始める		Strenghten
To end something suddenly Zakończyć, Zerwać 学び始める		Cut off
To make it difficult for something to cultivate in the normal way Przerwać, Zakłócić 学び始める		Disrupt
To put something in a situation where there is a risk of failling or being harmed Zagrażać, Narażać na szwank 学び始める		Jeopardise
To end a relationship with someone Zerwać kontakty, Stosunki 学び始める		Sever
To make something unpleasant or unfriendly Psuć, Pogarszać 学び始める		Sour
To make someone less confident or make something weaker Podkopać 学び始める		Undermine
To start having a relationship or communicating with another company Nawiązywać kontakty 学び始める		Establish
To make space 学び始める		To make a room
To make use of a source of energy, knowledge, etc. that already exists 学び始める		Tap into
A meeting 学び始める		Get together
The fact of being responsible for your decisions or actions and expected to explain them when you are asked Odpowiedzialność 学び始める		Accountability
To choose for an office or position Mianować 学び始める		To appoint
Important or powerful people who you know and who will help you Znajomości 学び始める		Connections
Interact with other people to exchange information and develop contacts, especially to further one’s career 学び始める		Networking
The former male and female students of a school, college or uniwersity Absolwenci 学び始める		Alumni
A legal document giving official permission to do something 学び始める		Licence
A person who attempts to make a profit by starting a company or by operating alone in the business world Przedsiębiorca 学び始める		Entrepreneur
Continue; happen 学び始める		Carry on, Go on
To prepare something, usually something official, in writing 学び始める		Draw sth up
Anticipate (spodziewać się) with pleasure 学び始める		Look forward to
To arrange Zakladac np. biznes, Planować 学び始める		Set up
To disappoint 学び始める		Let sb down
Appear Okazać się 学び始める		Turn out
To cancel 学び始める		Call sth off
Arrive and register at a hotel or airport 学び始める		Check in
Change sth into sth successful 学び始める		Turn round
To be successful or develop in a particular way 学び始める		Work out
To strenghten, develope 学び始める		Build up
To postpone Przełożyć 学び始める		Put off
To meet another person in order to do something together 学び始める		Meet up
Have a good relationship 学び始める		Get on well
A statememt that something is wrong or not satisfactory Skarga, Reklamacja 学び始める		A complaint
Specoalized knowledge (in a particular field); expert skill 学び始める		Expertise
A co-worker, an associate Kolega z pracy 学び始める		Coleque
Self-employed (usually worked for various different companies not just one) 学び始める		To work freelance
Someone you don’t know very well 学び始める		Acquaintance
1. A total amount of goods or services sold by a company during a particular period of time. 2. The amount of money that a company gets from sales during a particular period 1. Obrót- szybkość sprzedaży jakiegoś produktu 2. Obrót finansowy 学び始める		Turn over

Business English

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