distribution and promotion

a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing

affinity marketing

someone who represents a company in dealing with customers

agent

a person who buys and sells foreign money, shares in companies,

broker

abbreviation for cost, insurance and freight; used as an incoterm to mean that the total price of goods sold includes the price of transporting them by ship as well as the price of insurance

cif

the fact of two or more companies advertising and selling each other's products

co-marketing

a small local store where you can buy food, newspapers, etc

convenience store

a piece of paper or card that customers can use to buy goods and services at a lower price, or to get them free

coupon

the area in which a particular service is available, or particular goods are sold

coverage

the plan and system that a business has for dealing with customers over a period of time

crm customer relationship mnagement

the activity of selling a different product to someone who is already buying a product from the same company

cross-selling

direct-to-consumer approach, where the manufacturer controls all aspects of distribution

direct distribution

type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser's offer

direct-response retailing

a store that sells products at lower than usual prices

discount store

going from one house or building in an area to another

door-to-door

the fact of a famous person appearing in an advertisement saying that they use and like a product

endorsement

start to have contact with

establish contact/relations with

an event at which objects such as paintings are shown to the public

exhibition

used for stating that the buyer of goods is responsible for arranging and paying for them to be transported from the seller's factory

ex-works

small piece of paper with information on it about a product or event

flyer

(of a shipment of goods) delivered on board ship or other carrier without charge to the buyer

fob free on board

program lojalnosciowy

frequency programme

any form of marketing that is original, unusual, and not expensive

guerilla marketing (partyzancki)

to hold a meeting at which a person or organization makes a public statement and reporters can ask questions

hold press conferences

to mark a surface by pressing something hard into it

imprinted logo

logistics processes are related to the movement of end products to the end user

outbound logostics

logistics processes include the movement of raw materials, finished goods, and supplies from a manufacturer or other distribution channel to a fulfillment center

inbound logistcs

something that encourages a person to do something

incentive

- an expression from a list made by the International Chamber of Commerce that is used in the trade of goods from one country to another

incoterms (International commercial terms)

marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers

indivdualized advertising

brand owned by a retail store

in-house brand

special presentations of a store’s products used to attract the buying public

in-store display

person or an organization that helps other people or organizations to make an agreement by being a means of communication between them

intermediary

to make an official statement to journalists by a large organization, a political party or a government department

issue Press releases

person or a company that buys goods from the company that makes them and sells them to somebody else

middleman

goods with established and special name that a company gives to a product

name-Brand goods

The process of taking orders and sending products to customers

order fulfilment

the business of giving the public information about a particular organization or person in order to create a good impression

public relation

the building and land near to it that a business owns or uses

premises

the act of making prices smaller

price reduction

used to describe goods that are sold using the name of the store

private label

series of things that are done to fulfill the request

process an order

the use of particular products in films or television programmes in a way that makes people notice them, as a form of advertising

product placement

it describes a blend of promotional variables chosen by marketers to help a firm reach its goals.

promotional mix

the possibility that something will happen

prospect

store that sells goods to the public

retail outlet

person or business that sells goods to the public

retailer

person who sells goods, services, etc

saleperson

the transport of cargo as a business, especially on ships

shipping

the activity of using a particular website to contact other people and share information

social networking

product or service that is offered at reduced prices or rates

special offer

business with presumed expertise in selling products within a specific category, e.g. clothing, furniture or medical supplies

specialty store

financial support given by a sponsor

sponsorship

small amount of sth

spot

the entire process of making and selling commercial goods, including every stage from the supply of materials and the manufacture of the goods through to their distribution and sale

supply chain

an exhibition where manufacturers show their products to other people in industry and try to get business

trade fair