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The advertising industry is suffering FROM a brain drain, because an increasing number of senior executives find the strains of the job incompatible WITH family life, a survey shows.

Stress counsellors say more mature staff are voting WITH their feet.

Rather than pursue a place ON the board, many choose less lucrative jobs, as varied as furniture-making and alternative medicine, which enable them to spend more time WITH their children.

Expert AT the Institute of Practitioners in Advertising say there are concerns ABOUT a lack of experience IN senior positions.

There was a danger that unless companies made greater efforts to retain experiences staff, they might lose touch WITH the “grey market” as the population grew older.

Hamish Pringle, the Institute’s Director General, says: “It bothers me that, BY definition, this means the industry has very few people with any significant business experience.

There are people advising clients ON multi-million-pound decisions who are really very well BEHIND the ears. You’ve got to ask yourself whether that is really good FOR the business.”

He says increasing numbers of men and women tired out by the dual demands OF desk work and essential socializing in the London-dominated industry, are leaving at the age of 40 to achieve a healthier balance BETWEEN work and home life.