Glittering generalities & card stacking are similiar. They tell only part of the truth. The words 'glitters' or sound good, but give no details about the product.
name calling creates a negative attitude towards a product or service. It uses hints, implications, and slanted language to make you feel ill towards something or somone.
This technique is often used in political campaigns. Name-calling can be implied through an unflattering image. (Barack Obama, Fidel Castro)
This message suggests the opposite of bandwagon: 'buying our product will make you better than everyone else" especially since other people can't afford it.