słówka z ćwiczeń

housing policy

polityka mieszkaniowa

domestic squable

wewnętrzna sprzeczka

media coverage

relacja

media exposure

nagłośnienie w mediach

media attention

uwaga mediów

media hype

szum medialny

media empire

imperium medialne

media campaign

kampania medialna

media circus

szopka medialna

media guru

expert on using media

media analyst

expert on media as a business

media pundit

sm who gives their opinions using the media

correspondent

sm who reports on the media in the media

media magnate

the head of a media organisation

media tycoon

the head of a media organisation

media mogul

the head of a media organisation

livelihoods

środki do życia

to handle publicity

zająć się wizerunkiem medialnym

host/front/anchor a news program

prowadzić program

disc jockey

DJ

punch

bójka

spell disaster

przepowiadać katastrofę

sound-bite

krótki fragment wywiadu wyemitowany w wiadomościach telewizyjnych

photo-opportunity

sesja zdjęciowa

telegenic

telegeniczny

photogenic

photogenic

broadcast

transmitować

talking-head

gadająca głowa (osoba w telewizji, która mówi bezpośrednio do kamery)

footage

materiał filmowy (o określonym wydarzeniu)

vox-pop

opinia publiczna

to hark back

wspominać

bellow

zaryczeć, wyć

stage-managed

wyreżyserować, zorganizować

one-liner

bon mot, zgrabne powiedzonko

in common currency

ogólnie przyjęte

bland

bezbarwny (np. głos, charakter) mdły, nijaki (np. smak)

thrill

dreszcz emocji, dreszczyk emocji (excitement)

attuned to the needs

dopasowany do potrzeb

infotainment

program informacyjno-rozrywkowy

docudrama

dokument fabularyzowany

documentary

film dokumentalny

zappy

really cool

provisionally

roboczo

phone-in

program na żywo z telefonicznym udziałem słuchaczy lub widzów

to convey

oddać, oddawać, wyrazić, wyrażać (np. emocje, uczucie)

God slot

program religijny

sitcom

komedia sytuacyjna, serial komediowy (z udziałem widowni)

smorgasbord

stół szwedzki

VCR

odtwarzacz wideo

stunning

zachwycający (o widoku), oszałamiający (o czyimś wyglądzie)

craftily

chytrze, przebiegle

draconian

drakoński

frugal

oszczędny (o osobie, gospodarowaniu) prosty, skromny (o posiłku)

strong hit

wyraźna aluzja

inexorable

nieubłagany, niepowstrzymany, nieugięty, nieustępliwy

to be plain to sth

clear

number-cruncher

maszyna licząca (humorystycznie o człowieku)

prime-time

godziny największej oglądalności (telewizji)

peak-time

godziny szczytu

revenue

dochód

blitz

kampania reklamowa

market

dopuszczona na rynek

commercial break

przerwa na reklamę (np. w telewizji)

battle sth out

rozstrzygane

rating

wskaźnik (np. popularności)

slot

an amount of time which is officially allowed for a single event in a planned order of activities or events The programme will occupy that half-hour slot before the nine o'clock news.

clean up your act

pozbierać się (zrobić wszystko od nowa, zrobić wszystko ponownie, lepiej) (kat.: potoczny, przenośnie) przykład: I've missed classes, failed tests. I need to clean up my act.

denial

a statement that something is not true or does not exist

mogul

an important person who is very rich or powerful

unveiled

to remove a covering like a curtain from a new statue, etc. at a formal ceremony in order to show the opening or finishing of a new building or work of art

preemptive

done before someone else can act, especially to prevent them doing what they had planned:

federally imposed reforms

narzucone przez władzę reformy

howls

a strong expression of emotion, such as anger or disagreement

unstaunchable

unstoppable

Band-Aid

a small piece of sticky cloth or plastic that you use to cover and protect a cut in the skin

sham

something which is not what it seems to be and is intended to deceive people, or someone who pretends to be something they are not

zapping

channel-surfing

gore

blood that has come from an injury and become thick

gory

involving violence and blood

mayhem

a situation in which there is little or no order or control

remote control

a system or piece of equipment for controlling something such as a machine or vehicle from a distance, by using electrical or radio signals

telly

tv in Britain

tube

TV in USA

to haul yourself out

to pull something heavy slowly and with difficulty

carved

to make something by cutting into especially wood or stone, or to cut into the surface of stone, wood, etc.

range

a group of hills or mountains

milder

not violent, severe or extreme

livestock

animals, such as cows and sheep, and birds, such as chickens, kept on a farm

realm

an area of interest or activity

rugged

(of land) wild and not even; not easy to travel over

windswept

(of places) open to and not protected from strong winds, or (of people) having hair that is untidy because it has been blown in different directions by the wind

holly

a small evergreen (= never losing its leaves) tree with shiny sharp leaves and small round red fruit

moss

a very small green or yellow plant that grows especially in wet earth or on rocks, walls and tree trunks

fern

a green plant with long stems, leaves like feathers and no flowers

loam

high-quality earth which is a mixture of sand, clay and decaying plant material

seep

to move or spread slowly out of a hole or through something

peat bog

an area of land from which peat is taken

peat

a dark brown substance like soil which was formed by plants dying and becoming buried. It is sometimes added to ordinary garden earth to improve it and is sometimes used as fuel.

dolmen

a group of stones consisting of one large flat stone supported by several vertical ones, built in ancient times

dot

to be spread across an area, or to spread many similar things across an area

moor

an open area of hills covered with rough grass

perch

to sit on or near the edge of something

elaborate

containing a lot of careful detail or many detailed parts

hillside

the sloping surface of a hill, rather than the level surface at the top of it

wheat

a plant whose yellowish brown grain is used for making flour, or the grain itself

shrine

a place for worship which is holy because of a connection with a holy person or object

soil

the material on the surface of the ground in which plants grow

strain

to become stretched or to experience pressure, or to make something do or experience this

onslaught

a very powerful attack

dusk

the time before night when it is not yet dark

den

the home of particular types of wild animal

swale

a low tract of land, especially one that is moist or marshy

hoof

the hard part on the bottom of the feet of animals such as horses, sheep and deer

stallion

an adult male horse which is used for breeding

paw

to touch something with a paw the foot of an animal which has claws or nails, such as a cat, dog or bear

herd

a large group of animals of the same type that live and feed together

graze

to break the surface of the skin by rubbing against something rough

glow

to produce a continuous light and sometimes heat

crag

a high rough mass of rock which sticks out from the land around it

westward

towards the west